EA Sports
FIFA Superstars
EA Sports FIFA Superstars was the #1 Sports game on Facebook. Players took the role of a football manager, purchasing players, hiring a coaches, upgrading the stadium and training players. EA Sports FIFA Superstars was nominated for Best Free-to-play games in Golden Joystick Awards 2011.
As Lead UI/UX Designer I was responsible for all aspects of the player experience, from creating flows and wireframes to creating artwork and promotional materials.
Franchise Reboot Wireframes
In 2011, following a period of growth, the team pitched a reboot of the franchise on facebook, bring the experience more in-line with the popular FIFA Ultimate Teams gameplay mode in the main console release. Alongside the Lead Designer I was responsible for creating a brand new experience for the players, fixing many long term issues with Navigation, FTUE and player understanding. Unfortunately, the pitch was unsuccessful and EA Sports FIFA Superstars was retired in 2013.