The Sims Social
The Sims Social brought the iconic and genre defining gameplay of The Sims to Facebook, instantly becoming the #2 game on the platform and played by over 66m million players per month.
The Sims Social won the Social Networking Game of the Year award at the 15th Annual Interactive Achievement Awards 2012, and nominated for best online browser game by the BAFTA British Academy Video Game Awards. The Sims Social was retired in 2013.
As the Lead UI Designer I was responsible for managing a team of UI/UX Designers providing new features, improvements and marketing assistance to three parallel teams providing content to the game.
User Interface Artwork
I was responsible for creating visual design for a number of post-launch features and promotion materials based on the existing Sims Social style guide.
Feature Wireframes
The Sims Social was constantly updated with post launch content and features. I was responsible both creating and managing the creation of wireframes and flows to ensure that new features integrated seamlessly into the existing experience and where simple and easy to understand for a broad audience.
